Fashion brands have often exhibited plus-sized exclusivity in one shape or form. Old Navy will create an inclusive and accessible environment by eliminating the divide between shopper experiences by eliminating designated plus-sized styles and special sections. Starting this coming Friday, August 20th, 2021, Old Navy will make it possible for consumers to shop sizes 0 to 30 in the same way.
The brand's offerings will all be featured in the same displays. This eliminates the sense of alienation and discrimination that plus-sized shoppers might experience. By mainstreaming all clothing sizes, the retailer radically reimagines its approach to inclusivity through uniformed designs across the board. This marks the start of a shift towards body positivity in the fashion industry.
Image Credit: Old Navy
What Makes This Trend Stand Out
- Accessible Size-inclusive Fashion
- Eliminating plus-sized exclusivity in stores and creating an inclusive shopping experience for all sizes opens up opportunities for other retailers to follow suit.
- Eliminating Division in Fashion Retail
- Removing the divide between shopper experiences and unifying designs across all sizes aligns with the growing demand for inclusivity and diversity in the fashion industry.
- Mainstreaming All Clothing Sizes
- By featuring all sizes in the same displays, retailers have the opportunity to make shopping more efficient and convenient for all customers.
Sectors Adopting This
- Fashion Retail
- By eliminating plus-sized exclusivity and creating an inclusive shopping experience, other fashion retailers have the opportunity to adjust their approach to inclusivity.
- Body Positivity
- This shift towards inclusion and body positivity aligns with the growing movement for diverse representation in the fashion industry.
- Online Retail
- As more shoppers seek an inclusive shopping experience, online retailers have the opportunity to further personalize and tailor their offerings to meet individual needs and preferences.
