Haute & Co. Bridal is exclusively a luxury, plus-size bridal retailer and it has expanded its assortment of plus-size wedding gowns and matching veils that can be customized by its clients. With a Customized Wedding Gown appointment, brides are able to begin building the look of their dreams alongside the retailer. Online or during an in-store appointment, customers are able to begin by choosing a silhouette and make changes to the sleeves, bodice, color and more. After a bride has settled on a decision about her wedding dress, the look will be ready for try-ons and alterations after a period of six months.
As Haute & Co. Bridal founder Shannelle Armstrong Fowler describes, ""Our curvy and plus-size brides now have the option to have a reputable designer create their customized wedding gown. We now have the technology to deliver a customized wedding gown that will bring our brides vision to life through an in-store experience she can trust."
Key Themes Behind This Trend
- Customizable Plus-size Wedding Dresses
- Brides now have the opportunity to customize their plus-size wedding gowns, creating a personalized experience and a dress that perfectly fits their vision.
- Luxury Plus-size Bridal Retail
- The expansion of luxury, plus-size bridal retailers offers a specialized shopping experience for curvy brides, meeting the demand for high-quality and stylish wedding gowns.
- In-store and Online Customization
- The combination of in-store and online customization options allows brides to design their wedding dress at their convenience and explore different options before making a decision.
Where This Applies
- Bridal Retail
- Bridal retailers can seize the opportunity to cater specifically to plus-size brides, offering a range of customizable options and personalized experiences.
- Fashion and Apparel
- Fashion brands and apparel designers can focus on creating inclusive sizing options, particularly for bridal wear, to meet the growing demand for plus-size customization.
- E-commerce and Online Retail
- E-commerce platforms and online retailers can develop user-friendly customization interfaces that allow brides to design their wedding dress online and order it to their exact specifications.
