Rebel Wilson is following in the footsteps of Melissa McCarthy and more by creating her very own plus-size collection. Since body image is a hot topic right now, it comes as no surprise that a celebrity of her status would want to contribute to positive feelings surrounding such an issue. Her youthful take on style will also resonate deeply with younger consumers, which helps to flesh out the options currently on the market.
The plus-size collection will be created in collaboration with Torrid. In a statement, Wilson says, “I’ve never really felt like there’s a brand out there in the plus-size world that is creating cool stuff, that fits well, and is good quality, yet affordable. It’s really only been in the last few years that I’ve seen companies try.”