Eloquii created a beauty-fashion collaboration with makeup artist Priscilla Ono that introduces a wide range of practical yet unapologetic styles with a 12-piece capsule plus-size collection. The boldly colored Priscilla Ono x Eloquii collection introduces everything from jumpsuits to coordinated sets that prominently feature the makeup artist's signature vibrant hues.
Beyond just offering styles for women to wear that are bright and eye-catching, the cleverly designed apparel pieces integrate functional hidden compartments for lipsticks, makeup compacts and more. A standout piece from the collection is the Makeup Holder Belt Bag, which is available in a range of sizes and is made with an Instagram-friendly reflective material that creates an aurora borealis effect when a photo of taken with the flash.
What's Driving This Trend
- Beauty-fashion Collaborations
- Companies can explore collaborations between beauty and fashion brands to create unique and practical styles that cater to diverse body sizes.
- Functional Hidden Compartments
- Incorporating functional hidden compartments in apparel can provide innovative solutions for storing makeup and beauty products while maintaining a stylish aesthetic.
- Instagram-friendly Reflective Materials
- Using reflective materials that create captivating effects in photos can be a disruptive innovation opportunity for fashion brands looking to appeal to social media-savvy consumers.
Who This Affects Most
- Beauty
- The beauty industry can explore partnerships with fashion brands to create makeup-friendly clothing lines that cater to plus-size customers.
- Fashion
- Fashion brands can incorporate functional hidden compartments in their designs to provide convenience and cater to the needs of customers who want to carry makeup and beauty products.
- Photography
- The photography industry can benefit from the rise in demand for Instagram-friendly fashion items that create captivating effects in photos, driving the need for improved lighting techniques and equipment.
