The Plenty Easypull Campaign is Great for Outdoor Activities

 - May 19, 2012
References: publicis & ibelieveinadv
While Bounty might have the home covered when it comes to accidental spillage, the Plenty Easypull campaign shows that another company has out-of-home accidents covered. When taking day trips, going camping or on an actual vacation, it is never too safe to be sorry. In this case, drink and food spills can be quickly cleaned up with Plenty Easypull, an on-the-go kitchen towel that is easy to access and convenient to clean with.

The Plenty Easypull campaign was conceived and executed by Publicis, an ad agency based in Amsterdam, the Netherlands. Art directed by Marco Sluijter with creative direction by Jeroen van Zwam and Marcel Hartog, the images portray classic spill scenes from mom tripping with a pop of coffee in hand to a man squirting ketchup all over the table.