There are two types of people who visit Playland: those who go on roller coasters and those who stick to the kiddie rides—you're either the kind of person who finds roller coasters fun, or terrifying. However, as these Playland Amusement Park ads point out, its rides are all about "Fear made fun."
This is represented quite well visually by splitting ads in half, showing really unpleasant things on one side, such as going to the dentist, getting a hug from a snake or being held hostage. On the other sides of the ads, people are riding roller coasters, but both seem to draw the same kinds of screams out of people. The ads by Vancouver's Rethink agency are simple but powerful ways to show just how much fun voluntarily getting in line to have screams pulled out of you can be.
Key Themes Behind This Trend
- Fear Made Fun
- The trend of embracing fear in entertainment experiences, specifically with rides and attractions.
- Emotional Advertising
- The trend of using emotion, particularly fear, to capture customers' attention and promote a brand or product.
- Immersive Experiences
- The trend of creating interactive and engaging experiences for customers, combining physical and digital elements.
Where This Applies
- Amusement Parks
- There are disruptive innovation opportunities to create unique and thrilling rides and attractions that combine fear with fun.
- Marketing and Advertising
- There are disruptive innovation opportunities to create emotionally impactful campaigns that capture customers' attention and promote a brand or product.
- Virtual and Augmented Reality
- There are disruptive innovation opportunities to create immersive experiences that simulate fear and thrill, using technology such as VR and AR.
