'Play Your Part' is a mobile app that was developed by Brand South Africa and mobile rewards platform Go the Extra Mile to help encourage and foster social development initiatives in South Africa. The app works by rewarding people for their generosity and allowing them to gain points that they can put towards tech and lifestyle purchases.
When a user helps a cause, they are rewarded with in-app rewards called GEMs. These GEMs can then be redeemed for a variety of products ranging from movie tickets to cellphone airtime. Users can even take their charity the extra mile during Mandela Month by donating their GEMs back towards needy causes.
The Play Your Part app is a great example of how consumer rewards and socially good causes can go hand in hand using technological platforms.