The Play Disney Parks App Introduces AR Tech to the Disney Experience
Justin Lam — June 28, 2018 — Tech
In an attempt to create an even more immersive experience Walt Disney World Resort and Disneyland Resort has unveiled its Play Disney Parks app. Debuting officially on June 30, 2018, the app will allow guests access to games, music, trivia and more throughout the park. The app is geared towards guests of all ages and even includes a group play option to let families and strangers play together.
Designed and developed in partnership with Walt Disney Imagineering, the Play Disney Parks app was created to showcase how Disney Parks is integrating innovative digital technology into the guest experience. According to Dan Soto, Vice President, Digital Experience, Disney Parks and Resort Digital, the app gives guests a means to feel a "powerful and emotional connection to their favorite parks in a whole new way."
Image Credit: Disney Parks
Designed and developed in partnership with Walt Disney Imagineering, the Play Disney Parks app was created to showcase how Disney Parks is integrating innovative digital technology into the guest experience. According to Dan Soto, Vice President, Digital Experience, Disney Parks and Resort Digital, the app gives guests a means to feel a "powerful and emotional connection to their favorite parks in a whole new way."
Image Credit: Disney Parks
Trend Themes
1. Augmented Reality - The use of AR technology in the Play Disney Parks app enhances the immersive experience for guests.
2. Gamification - The app's interactive games and activities create a more engaging and enjoyable park experience.
3. Digital Integration - The Play Disney Parks app demonstrates the seamless integration of digital technology into traditional theme park settings.
Industry Implications
1. Theme Parks - Theme parks can leverage augmented reality and gamification to enhance visitor engagement and satisfaction.
2. Entertainment - The entertainment industry can explore the use of gamified mobile apps to create interactive experiences for their audiences.
3. Digital Technology - Companies in the digital technology sector can develop innovative solutions to integrate digital experiences into physical spaces.
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