These plastic wrap advertising prints tap into your sense of smell to warn against the strange food smells that can seep into your fridge from things like onions, fish and meat.
Each of the ads is styled to look like a "no entry" road sign, formed from circular versions of these odorous foods and a roll of the cling wrap in the middle to show that all of the food smells will be kept right where they belong. The ads are clever and minimal, designed for the Koroplast brand by the Happy People Project in Instanbul. Since the sense of smell is one of the most powerful ones to make use of when it comes to advertising, these ads may not be able to transmit smells to you, but you can sure imagine what it might be like if plastic wrap was not keeping these food items neatly in place.
Why This Trend Is Growing
- Multisensory Advertising
- The use of smell in plastic wrap advertising demonstrates the potential for engaging multiple senses in advertising campaigns.
- Minimalistic Design
- The clever and minimalistic design of the ads highlights the power of simplicity in capturing consumers' attention.
- Sense of Smell
- Exploiting the powerful sense of smell in advertising opens up opportunities for creating impactful and memorable campaigns.
Industries Being Reshaped
- Advertising
- The plastic wrap advertising industry can adopt the innovative use of smell to enhance the effectiveness of their campaigns.
- Packaging
- The packaging industry can leverage multisensory techniques, such as using scent, to create more engaging and appealing product packaging.
- Graphic Design
- The graphic design industry can learn from the minimalistic and clever design approach of these ads to create visually striking and memorable designs.
