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Koroplast's Plastic Wrap Advertising Series Wards Off Bad Smells with Signage

 - Aug 23, 2014
References: koroplast & coloribus
These plastic wrap advertising prints tap into your sense of smell to warn against the strange food smells that can seep into your fridge from things like onions, fish and meat.

Each of the ads is styled to look like a "no entry" road sign, formed from circular versions of these odorous foods and a roll of the cling wrap in the middle to show that all of the food smells will be kept right where they belong. The ads are clever and minimal, designed for the Koroplast brand by the Happy People Project in Instanbul. Since the sense of smell is one of the most powerful ones to make use of when it comes to advertising, these ads may not be able to transmit smells to you, but you can sure imagine what it might be like if plastic wrap was not keeping these food items neatly in place.