'Surplus' is a store in Rome, Italy, that employed the talents of architect and interior designer Angelo Luigi Tartaglia for an immaculate company logo made from plastic water bottles.
Angelo Luigi Tartaglia upcycled the wasteful bottles by using the bottoms for the massive 3D logo. From a distance, the piece looks similar to a sheet of bubble wrap, with its interesting shape likely to draw in potential consumers for the store. The plastic water bottle logo is red and white, made from the ends of red bottles and white lights that illuminate the transparent material. In addition to being an eye-catching piece of art, Angelo Luigi Tartaglia's design associates the company with an eco-friendly vision, a concept that's becoming increasingly important among mindful consumers.
What's Driving This Trend
- Upcycled Art
- The use of discarded materials to create unique and eco-friendly art pieces opens up opportunities for artists and designers to showcase their creativity while promoting sustainability.
- Eco-friendly Branding
- Creating logos and visual identities that convey a company's commitment to environmental sustainability can help businesses attract conscious consumers and differentiate themselves in the market.
- Sustainable Design
- The incorporation of eco-friendly materials and practices in design projects offers a disruptive innovation opportunity for architects and designers to create visually appealing spaces that align with sustainable values.
Who This Affects Most
- Art and Design
- Artists and designers can explore the use of upcycled materials to create unique and impactful artworks that resonate with environmentally conscious individuals.
- Retail
- Incorporating eco-friendly branding elements, such as upcycled logos, can help retail businesses attract sustainability-conscious consumers and build a positive brand image.
- Architecture and Interior Design
- Integrating sustainable design elements, like upcycled materials, in architectural and interior design projects presents an opportunity to create visually stunning spaces that promote environmental responsibility.
