Plantible is a new plant-based food producer creating whey and dairy protein alternatives and was founded by Maurits van de Ven and Tony Martens. The brand uses a small aquatic leaf named duckweed to extract a plant-based protein ingredient that enables food companies to produce vegan products from animal-based products.
Plantible offers a unique value proposition many of its competitors lack — duckweed, the fast-growing and easily-digestible protein that allows the business to be more cost-efficient and scalable. Thus far, the brand sells a jar of liquid egg whites for anywhere between $15 to $20 dollars, while their profit per bottle is $7 to $10 dollars. However, the brand hopes its recent funding will help scale down costs and increase profit margins.
Image Credit: Plantible
What Makes This Trend Stand Out
- Plant-based Protein Alternatives
- Plantible's use of duckweed as a plant-based protein ingredient offers disruptive innovation opportunities in the plant-based protein market.
- Cost-efficient Scalability
- Plantible's innovative approach of using duckweed enables cost-efficient scalability, presenting disruptive innovation opportunities in the food production industry.
- Increased Profit Margins
- By leveraging duckweed as a plant-based protein source, Plantible aims to increase profit margins, creating disruptive innovation opportunities in the vegan food market.
Sectors Adopting This
- Plant-based Food Industry
- The growth of plant-based food products creates opportunities for companies like Plantible that offer plant-based protein alternatives.
- Food Production Industry
- Plantible's cost-efficient scalability model has the potential to disrupt the traditional food production industry by providing a sustainable and scalable protein source.
- Vegan Food Market
- Plantible's use of duckweed as a plant-based protein ingredient opens up disruptive innovation opportunities in the expanding vegan food market.
