Plant-Based Snack Rinds

Trader Joe's Spicy Porkless Plant-Based Snack Rinds are Salty & Crunchy

Trader Joe's Spicy Porkless Plant-Based Snack Rinds offer the experience of pork rinds without any actual meat. Although it was a challenge to create a meatless version of this snack at a low cost, Trader Joe's created a crispy, salty and crunchy version with a base of rice meal, pea protein and pea flour. The meatless snacks are seasoned with a blend of paprika and cayenne, plus they get a fiery kick from habanero pepper powder.

Thanks to the fact that the snacks are baked, they are more desirable than fried options from a health perspective. The vegan and gluten-free snacks boast seven grams of protein per each one-ounce serving, which makes them appealing to those who are fans of nutritious snacking without animal products.

Meatless Snacks
The growing demand for plant-based snacks and meatless options presents an opportunity for disruptive innovation in the food industry through the creation of innovative meatless snack products.
Baked Snacks
The shift towards healthier snacking options creates an opportunity for disruptive innovation in the food industry through the creation of innovative baked snack products.
Protein-rich Snacks
The trend towards snacks that are high in protein presents an opportunity for disruptive innovation in the food industry through the creation of innovative protein-rich snack products.

Who This Affects Most

Food Industry
The food industry can innovate by incorporating plant-based ingredients and creating innovative snack products that cater to the growing demand for meatless snacks.
Health & Wellness Industry
Health and wellness brands can innovate by creating and promoting new products that are baked, gluten-free, vegan, and protein-rich to cater to the growing demand for healthier snacking options.
Retail Industry
Retailers can innovate by stocking up and promoting innovative snacks that cater to the growing demand for meatless, baked, and protein-rich snack options in their stores and online marketplaces.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 89%
Freshness 10%