Inspired by the plant-based food movement, Premier Foods identified an opportunity to create a range of plant-powered snacks that are healthy, conveniently packaged and add value to the lives of busy consumers. Specifically, the Plantastic brand was created to target Gen X and Gen Z, knowing that these groups are looking for "a promise of health backed up by a bold and passionate brand story."
Plantastic makes a variety of plant-powered snacks, including everything from Lime & Courgette Cakes to Cherry & Chocolate Flapjacks, which are packaged in vibrantly colored wrappers that offer a peek at the product inside. Some of the key ingredients in these fiber-rich snack products are sunflower seeds, linseeds and coconut.
What's Driving This Trend
- Plant-based Snacks
- There is a growing trend of consumers seeking healthier and sustainable plant-based snack options.
- Convenient Packaging
- Consumers are looking for snacks that are conveniently packaged and easy to consume on-the-go.
- Gen X and Gen Z Targeting
- The Plantastic brand specifically targets Generation X and Generation Z consumers who prioritize health and are looking for bold brand stories.
Who This Affects Most
- Food & Beverage
- The food and beverage industry has the opportunity to develop and market a wider variety of plant-based snacks to meet the increasing demand from health-conscious consumers.
- Packaging
- The packaging industry can explore innovative and eco-friendly solutions to create convenient and visually appealing packaging for plant-based snacks.
- Marketing & Advertising
- Marketing and advertising agencies can help brands target and engage with Gen X and Gen Z through compelling brand stories and messaging that resonates with their health-conscious values.
