Over the years, people have been enjoying meat-filled pies over the holidays and now, Morrisons is giving consumers the chance to indulge in plant-based savory pies. The all-new vegan “No Pork” Pies are available from in-store pie shop counters and introduce the UK supermarket chain's first-ever plant-based "pork" pies.
The savory pies are based on traditional pies and have a flaky pastry outer with a completely meatless filling that's prepared with a mix of pea and soy protein.
As Steven Halford, a pie buyer for Morrisons, describes: “So many people across the UK are fond of eating a pork pie at Christmas. Our vegan and vegetarian customers previously couldn’t enjoy a pork pie but with our new meat-free product they can enjoy a great tasting alternative.”
Image Credit: Morrisons
What's Driving This Trend
- Plant-based Pies
- The rise of plant-based diets has created a demand for meatless alternatives in traditional foods like pies.
- Vegan Food
- The popularity of veganism has paved the way for innovative plant-based alternatives in the food industry.
- Meatless Proteins
- The development of meat substitutes using pea and soy protein presents new opportunities for creating tasty, meat-free products.
Who This Affects Most
- Food Retail
- Retailers can capitalize on the growing demand for plant-based products by offering a variety of vegan options, including savory pies.
- Food Manufacturing
- The food manufacturing industry can explore the production of innovative plant-based pie fillings and flaky pastries using meatless proteins.
- Catering and Events
- Catering companies and event planners can expand their menus to include plant-based savory pies to cater to vegan and vegetarian customers.
