Many meatless chicken products come in the form of familiar products like cutlets or nuggets but SIMULATE shows that there's room for more creativity with its new plant-based patties in the shape of computer disc drives. The DISCS are made with a blend of soy and wheat and the unconventional shape of the product is played up by packaging that references nostalgic software boxes.
Just like the way software is updated, SIMULATE's products go through several iterations to provide consumers with the best possible alternatives to their animal-derived counterparts. Chicken 2.0 is said to have a 92.4% satisfaction rate and the brand sets itself apart by sharing release notes to keep customers in the loop for the sake of transparency.
Image Credit: SIMULATE
What's Driving This Trend
- Creative-shaped Meatless Products
- Innovative companies can create unique and creative-shaped meatless products to stand out in the market.
- Transparency Through Release Notes
- Companies can increase transparency and build trust with customers by sharing release notes detailing product updates and improvements.
- Updateable Plant-based Products
- Companies can follow the example of SIMULATE and create plant-based products that can be updated and improved over time, similar to software updates.
Who This Affects Most
- Plant-based Food
- Plant-based food companies can differentiate themselves by creating innovative and unique-shaped products that appeal to consumers.
- Food Packaging
- Packaging companies can explore creative packaging designs that enhance the novelty of innovative food products.
- Software
- There is an opportunity for software companies to collaborate with plant-based food companies and explore ways to integrate software-style updates and release notes into the food industry.
