Planet Fitness is branded as a welcoming and judgement-free gym, but in order to better demonstrate this, the fitness facility created Planet Triumphs -- an online extension of the gym's values, that effectively creates a safe space for members and non-members to share their fitness journey, find encouragement and make connections.
Planet Fitness aims to celebrate everyone's fitness goal, no matter how big or small. Planet Triumphs executes this goal perfectly as it's filled with user-submitted stories and images of different members' fitness journeys. This online space is one in which individuals are provided the opportunity to share tips, swap routines and goals, but most importantly encourage one another to be their best selves.
The recently launched online extension of the gym has been viewed more than 35 million times, and serves as a source of inspiration for members and non-members alike.