Planet Fitness' Planet Triumphs Supports All Gym-Goers
Ellen Smith — August 28, 2018 — Marketing
References: planetoftriumphs
Planet Fitness is branded as a welcoming and judgement-free gym, but in order to better demonstrate this, the fitness facility created Planet Triumphs -- an online extension of the gym's values, that effectively creates a safe space for members and non-members to share their fitness journey, find encouragement and make connections.
Planet Fitness aims to celebrate everyone's fitness goal, no matter how big or small. Planet Triumphs executes this goal perfectly as it's filled with user-submitted stories and images of different members' fitness journeys. This online space is one in which individuals are provided the opportunity to share tips, swap routines and goals, but most importantly encourage one another to be their best selves.
The recently launched online extension of the gym has been viewed more than 35 million times, and serves as a source of inspiration for members and non-members alike.
Planet Fitness aims to celebrate everyone's fitness goal, no matter how big or small. Planet Triumphs executes this goal perfectly as it's filled with user-submitted stories and images of different members' fitness journeys. This online space is one in which individuals are provided the opportunity to share tips, swap routines and goals, but most importantly encourage one another to be their best selves.
The recently launched online extension of the gym has been viewed more than 35 million times, and serves as a source of inspiration for members and non-members alike.
Trend Themes
1. Online Fitness Communities - Expanding online platforms that cater to gym-goers seeking support and inspiration to reach their fitness goals.
2. Social Fitness Sharing - Social media inspired fitness sharing that creates a community for gym-goers seeking a safe space to share their journeys.
3. All Inclusive Fitness Spaces - Fitness companies that create an inclusive gym experience for all members, regardless of fitness level or background.
Industry Implications
1. Fitness - Fitness companies seeking to create a more supportive and inclusive gym environment for their members.
2. Social Media - Online platforms that can create a social space for gym-goers seeking support and sharing their fitness journeys.
3. Marketing - Marketing companies that can help fitness companies to build inclusive brand strategies and communities.
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