IKEA collaborated with Pizza Hut to create a full-size pizza table that mimics the small piece of plastic that comes inside a pizza box. Hong Kong's Pizza Hut and IKEA teamed up to create the SÄVA table and a special edition pizza to go along with it featuring IKEA’s Swedish meatballs.
The playful collaboration introduces the SÄVA in a pizza box that shares step-by-step instructions on how to assemble the three-legged white table and how to order the limited-edition pizza. Once constructed, the pizza table provides the perfect amount of space to place a box of pizza.
The unexpected collaboration is bound to warm the hearts of pizza lovers who grew up playing with the plastic pizza table and using it as a tiny piece of furniture for their toys.
Image Credit: IKEA
Key Themes Behind This Trend
- Playful Collaborations
- Opportunity for brands to collaborate in unexpected, playful ways to create unique products
- Nostalgic Design
- Create products that tap into consumers' nostalgia for simpler, childhood memories
- Functional Novelty
- Incorporate novelty designs into functional products to offer consumers a fun, yet useful, experience
Where This Applies
- Furniture
- Innovative furniture companies can collaborate with popular food brands to create unique, limited-edition pieces
- Food
- Food companies can partner with furniture designers to offer unique dining experiences that incorporate creative designs
- Toys and Games
- Toy and game makers can create products inspired by nostalgic designs from popular food and furniture brands
