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Pit-Free Avocados

M&S Now Offers Avocados for Those Who Don't Like the Labor Associated with Them

— December 8, 2017 — Lifestyle
These pit-free avocados that are available from UK-based department store chain Marks & Spencer are ideal for consumers who find themselves consuming the fruit on a frequent basis.

When it comes to preparing any dish that requires avocado, consumers first have to cut open the fruit and remove the hard pit that's in the center of it, which can make for a bit of a messy and time-consuming process. In addition, cutting out the pits has the potential to cause cuts in the kitchen.

With the pit-free avocados from Marks & Spencer, consumers simply cut the fruit in half and use it as they normally would. Unlike the more widely distributed avocados, the chain's pit-free ones have edible skin too.
Trend Themes
1. Pit-free Avocados - Opportunity for food retailers to provide convenient and time-saving avocados with edible skin.
2. Mess-free Avocado Preparation - Opportunity for kitchenware manufacturers to develop tools or appliances to easily remove pits from avocados without the risk of injuries.
3. Edible Avocado Skin - Opportunity for food product developers to explore the use of avocado skin in various culinary applications.
Industry Implications
1. Food Retail - Opportunity for food retailers to offer pit-free avocados as a convenient option for busy consumers.
2. Kitchenware Manufacturing - Opportunity for kitchenware manufacturers to create innovative tools or appliances for mess-free avocado preparation.
3. Food Product Development - Opportunity for food product developers to experiment with incorporating edible avocado skin into new culinary products.
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