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Pink Panther Co-Stars in ICB S/S ‘09 Campaign
Model Ali Stephens shares the spotlight with the world-famous Pink Panther in the new ICB Spring/Summer 2009 ad campaign.
The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.
We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?
Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.
We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?
Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
