Research has suggested that living through the COVID-19 pandemic has resulted in a lack of sleep from most consumers, prompting this adorable Pikachu ASMR video, which was designed to help relax the viewer to sleep.
Pikachu is a universally loved character, reminding lots of consumers of their childhood experiences. In the video, the character is situated in a relaxing, minimalist room. A breeze is blowing through the open door, and a small ball is set on the wooden floor. Pikachu, in its high-pitched and childlike voice repeats its name while running back and forth between headphones, creating a relaxing sensation for the listener. Halfway through the video, Pikachu takes a nap, encouraging the viewer to drift to sleep.