Designed by the Memac Oglivy & Mather creative agency, the Volkswagen 'Eat the Road' photography book looks to celebrate the 40 years that the GTI vehicle has been around.
Working with Volkswagen Middle East, Memac Oglivy & Mather created a book that features some of the meanest roads around the world.
As the GTI is colloquially known to eat the roads that it drives on, the Volkswagen 'Eat the Road' photography book allows drivers to literally eat the roads. The various roads that are featured on the pages of the book are made using edible paper and frosting sheets. This allows users to flip through the book and eat the roads to celebrate the Volkswagen GTI and all that it is capable of.
What Makes This Trend Stand Out
- Edible Printing
- The use of edible paper and frosting sheets in the Volkswagen 'Eat the Road' photography book opens up opportunities for edible printing in various industries.
- Interactive Books
- The Volkswagen 'Eat the Road' photography book showcases the potential for interactive books, where readers can physically engage with the content.
- Brand Celebrations
- Creating commemorative books like the Volkswagen 'Eat the Road' photography book presents opportunities for brands to celebrate their milestones in unique and memorable ways.
Sectors Adopting This
- Publishing
- Publishers can explore using edible printing techniques in their books to enhance reader experiences and create interactive content.
- Food and Beverage
- The edible nature of the Volkswagen 'Eat the Road' photography book opens up possibilities for collaborations between car companies and food and beverage brands to create unique promotional products.
- Automotive
- The Volkswagen 'Eat the Road' photography book demonstrates how automotive brands can celebrate their vehicles and engage their customers in a creative and memorable way.
