Designed by the Memac Oglivy & Mather creative agency, the Volkswagen 'Eat the Road' photography book looks to celebrate the 40 years that the GTI vehicle has been around.
Working with Volkswagen Middle East, Memac Oglivy & Mather created a book that features some of the meanest roads around the world.
As the GTI is colloquially known to eat the roads that it drives on, the Volkswagen 'Eat the Road' photography book allows drivers to literally eat the roads. The various roads that are featured on the pages of the book are made using edible paper and frosting sheets. This allows users to flip through the book and eat the roads to celebrate the Volkswagen GTI and all that it is capable of.