To kick off the launch of its Galaxy S8 smartphone, Samsung recently set up giant phone advertisements across some of the UK's most picturesque locations, including Stonehenge, Bournemouth and London.
The to-scale replica of the Galaxy S8 stands seven meters wide and three meters tall, emphasizing the incredible amount of screen space offered by the smartphone. As well as framing some of the most beautiful vistas in the UK, the smartphone-shaped installation itself also became a focal point of people's photos.
While there are plenty of mobile device ads that integrate technology, this one opts for a simple, no-tech approach. What's even more impressive is that the message on the smartphone's generous screen size needs to words whatsoever to be communicated, which helps to capture the interests of locals and tourists alike.