The Philippe Jarrigeon ICONORAMA collection of photos was an exhibition project undertaken by the French photographer for the Elans de Mode 10 year celebration.
Jarrigeon uses mannequins dressed in dizzying stripes and plastic bag t-shirts to display the evolution of French fashion over the last decade. Jarrigeon creates a bold statement by placing the mannequins in strange haphazard positions. He deconstructs the order of fashion as the models are not wearing the clothes, the clothes wear the models. Bold prints and silky material get thrown and draped over pale, plastic, discombobulated bodies to create visual interest.
The Philippe Jarrigeon ICONORAMA exhibition was an event organized by la Federation Francaise du Pret a Porter Feminin (the French Women's Ready to Wear Federation).
Why This Trend Is Growing
- Dizzying Fashion Displays
- Opportunity for disruptive innovation in fashion exhibitions by using unconventional mannequins and bold visual displays.
- Deconstructed Fashion Order
- Opportunity for disruptive innovation in redefining fashion norms by showcasing clothes wearing the models instead of vice versa.
- Plastic Bag Fashion Statement
- Opportunity for disruptive innovation in sustainable fashion by incorporating unconventional materials like plastic bags into clothing designs.
Industries Being Reshaped
- Fashion Exhibitions
- Opportunity for disruptive innovation in the fashion exhibition industry by embracing unique and unconventional display methods.
- Fashion Design
- Opportunity for disruptive innovation in the fashion design industry by challenging traditional notions of how clothes should be worn and presented.
- Sustainable Fashion
- Opportunity for disruptive innovation in the sustainable fashion industry by exploring unconventional materials and design choices.
