Dave Schultz, of SchultzeWORKs design studio, has epitomized what he terms Fusion Style with the Philco PC concept. First introduced in 1957, the dynamic and futuristic design of the Philco Predicta TV has became an iconic symbol of mid-century Atomic Style. Today, Schultz fuses that classic design with a modern reinterpretation embodied in the Philco PC concept.
The Philco PC concept combines the Predicta style monitor with keyboard keys that echo those of an antique typewriter, along with a subtle steampunk feel. Still, despite all of those familiar elements, the Philco PC concept shouts innovation and modernity.
Philco's advertising tagline was, TV Today from the World of Tomorrow. SchultzeWORKs' Philco PC concept of today shapes the future into what it used to be.