PHATS is a streetwear brand that embodies a retro design aesthetic true to the 90s. It has been co-signed by Travis Scott since launching. Founder of the brand, Marc Carrillo met Scott after selling and collecting vintage tees and through that community, he dealt retro skate tees to the rapper.
PHATS main inspiration is from vintage graphic tees, embodying visuals of anime, hip-hop culture, and skateboarding culture. The pieces are available by limited releases through some boutiques in Japan and the online shop. Recently, the label has launches tees such as the White Rabbit, which has a print of Trinity from the film 'The Matrix' at the front of the tee. It is made in the colorways creme and aqua green with other items including a heather gray hoodie.
Image Credit: PHATS
Why This Trend Is Growing
- 90s-inspired Streetwear
- Opportunity for brands to tap into the nostalgia of 90s fashion and design aesthetic in streetwear.
- Co-sign Collaborations
- Opportunity for brands to leverage collaborations with celebrities and influencers to reach wider audiences and build credibility.
- Limited Release Marketing
- Opportunity for brands to create hype and demand by releasing limited edition products through exclusive channels.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the trend towards 90s-inspired streetwear and limited release marketing.
- Entertainment
- Celebrities and entertainment brands can leverage co-sign collaborations to build their personal brand and reach new audiences.
- Retail
- Retailers can partner with streetwear brands to offer exclusive and limited edition releases, driving traffic to their stores and online platforms.
