Rite Aid recently revealed its rebranding as part of its RxEvolution strategy, which introduces its vision for the pharmacy of the future and its mission to "transform the company into the leading whole health destination that treats mind, body and spirit." Consumers will now be able to find even more products that are organic, non-GMO, cruelty-free, clean and free from harmful chemicals, plus merchandise that focuses on alternative solutions for supporting sleep, stress, immunity and more.
The refreshed brand identity for Rite Aid includes a new logo, which expresses its commitment to traditional medicine and alternative remedies. As a destination, Rite Aid aims to cater to not just Millennial and Gen X women who are passionate about taking care of themselves but also their children, aging parents and pets.
Image Credit: Rite Aid