Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Nature-Shaped Racecourses

Petrobras Bio Fuel Prints Claim Environmental Consciousness

— August 30, 2011 — Autos
As scientists search for the next best way to power man's machines, one company asserts its solution in these Petrobras Bio Fuel prints. More often than not, the consumer is kept ignorant of the source of the resources he exhausts, but this campaign assures that "Nature is in the circuit."

In order to communicate this concept quite comprehensively, the Camisa 10 advertising agency of Rio de Janeiro, Brazil, chose to illustrate the outlines of three different entities. A turtle, an alligator and a leaf are drawn on green backgrounds in thick white lines that represent racetracks. A close look at each of these reveals a tiny race car doing a lap of the loopy courses, en route for the checkered flag. Utilizing an elementary way to bridge the two ideas, the Petrobras Bio Fuel prints are very easy to understand.
Trend Themes
1. Green Racing - Opportunity to develop biofuel-powered race cars and promote eco-friendly racing events.
2. Transparent Sustainability - Opportunity to educate consumers about the sources of energy and resources used in products and services.
3. Nature-inspired Design - Opportunity to incorporate nature-inspired elements in advertising and product design.
Industry Implications
1. Automotive - Opportunity to explore and develop biofuel-powered vehicles.
2. Advertising - Opportunity to create campaigns that communicate environmental consciousness and sustainability.
3. Renewable Energy - Opportunity to promote and market biofuels as a sustainable energy source.
2.1
Score
Popularity
Activity
Freshness