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Storybook-Inspired Jewelry Collections

Alex Monroe Has Created a New Peter Pan Collection

— November 23, 2019 — Social Good
This holiday season, you can give a gift that's truly special by shopping the new Alex Monroe x Great Ormond Street Peter Pan collection.

The new Peter Pan collection was created as part of a collaboration between jewelers Alex Monroe and the Great Ormond Street Children's Charity (GOSH). The collection is inspired by the iconic story of Peter Pan, which has special meaning to the charity. Back in 1929, the writer of Peter Pan, JM Barrie, gave the rights to the story to the Great Ormond Street Hospital. This year marks the 90th anniversary of that decision, which is the reason for the new collection.

As far as the actual pieces go, the collection features magical accessories such as Little Cloud Hook Earrings and a Peter Pan Charm Bracelet. Best of all, £30 from every sale of items from the Peter Pan collection will be donated to the GOSH charity.


Image Credit: Alex Monroe.
Trend Themes
1. Storybook-inspired Jewelry - The success of the Alex Monroe x Great Ormond Street Peter Pan collection inspires other jewelry designers to create collections inspired by beloved children's stories.
2. Charity Collaborations - More businesses seek out opportunities to partner with charitable organizations and create product collections that benefit a good cause.
3. Cause Marketing Campaigns - Companies launch marketing campaigns centered around their efforts to support charitable causes through product sales, promoting both their brand and the charity.
Industry Implications
1. Jewelry - Jewelry designers have the opportunity to expand their product offerings and reach a wider audience by creating collections inspired by popular stories, movies or characters.
2. Charitable Organizations - Charitable organizations have the opportunity to gain greater awareness and funding through collaborations with businesses for product collections that donate portions of sales to their cause.
3. Marketing - Marketing agencies can offer expertise to businesses looking to develop cause campaigns, helping them to develop strategies that promote both their product and the charity it supports.
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