“We've got just your type†is the latest tagline for the RSPCA Pet Shop. These comical ads show humans acting and looking like snakes, hamsters or dogs. These ads are quite strange at first glance, but certainly catch your attention.
All three ads were created by advertising agency GPYR Brisbane, Australia with creative direction by David Joubert, Piet Human, David Joubert and Lee Sunter. The copy was written by Andre Hull.
Implications - It is not often that you see a print ad that is this humor-infused and effective. The blurred boundary between humans and animals that this ad suggests is certainly captivating and clever enough to warrant a second look. With interesting imagery and a crafty tagline, this ad has all of the elements of buzzworthy print.
Key Themes Behind This Trend
- Humor-infused Advertising
- This ad shows the effectiveness of humor-infused print advertising in capturing attention and engaging viewers.
- Blurred Boundary Between Humans and Animals
- The ad suggests a blurred boundary between humans and animals, creating a captivating and thought-provoking concept.
- Crafty Taglines
- The ad highlights the power of a crafty tagline in making an advertisement buzzworthy.
Where This Applies
- Advertising
- The advertising industry can explore the use of humor in print ads to create captivating and effective campaigns.
- Pet Adoption
- The pet adoption industry can use creative and thought-provoking concepts, like the blurred boundary between humans and animals, to promote pet adoption and engage potential adopters.
- Copywriting
- The copywriting industry can learn from this ad's use of a crafty tagline to create impactful and memorable messages for various campaigns.
