Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Presidential Canines

Obama Family Offered A Peruvian Hairless Dog

— November 12, 2008 — Social Good
Of all pets, the Obama family may consider a Peruvian Hairless Dog to parade around the White House.

Last week Obama promised his children they would be getting a new dog, his criteria being that it was allergy-free and, as Obama himself said, “a mutt, like me.”

Since his daughter Malia is allergic to dogs, the ugly naked canine came into question. You have to admit, a Peruvian hairless dog is not exactly what one pictures as a country’s leading canine.

Peru generously offered a four-month old Peruvian hairless dog named ‘Machu Picchu’ (nickname ‘Ears’) to Obama and his family, so would declining the offer for the atrocious, naked pup be offensive? Hopefully not.

“Yahoo! searches on ‘list of hypoallergenic dogs’ surged over 3,000% as the curious researched on their own,” YahooBuzz says. “Lookups on ‘goldendoodle,’ another low-allergy breed, increased 200%, as well as searches on ‘obama goldendoodle’ and ‘goldendoodle rescue.’”

Whatever dog they choose, it’s certain to become one of the most in-demand dog breeds of 2009!
Trend Themes
1. Peruvian-hairless-dogs - The surge in searches for allergy-free dog breeds presents an opportunity for breeders to capitalize on the popularity of Peruvian Hairless Dogs.
2. Hypoallergenic-dogs - The increase in interest for hypoallergenic dogs presents an opportunity for companies that specialize in pet supplies and grooming to market to pet owners with allergic reactions.
3. Obama-dog-fever - The Obama family's search for an allergy-free dog has created a demand for these types of pets, paving the way for pet adoption agencies to develop strategic partnerships and grow their business.
Industry Implications
1. Pet-breeding - As the popularity of Peruvian Hairless Dogs surge, breeders have an opportunity to develop a new market for hypoallergenic dog breeds.
2. Pet-supplies-and-grooming - Companies in this industry have an opportunity to market their products to potential consumers, especially those with allergies, who are in search of hypoallergenic pet supplies and grooming services.
3. Pet-adoption - Pet adoption and rescue centers have an opportunity to develop strategic partnerships with hypoallergenic dog breeders to provide more options for pet seekers, increasing their chances of matching pets with suitable owners.
6.9
Score
Popularity
Activity
Freshness