At select locations, Hilton is introducing the Bone Appetit Dog Menu as a room service option to treat canine guests. On the dog-friendly menu developed with veterinary nutrition experts, there are items like Beef Doguignon and Mutt Roast, plus upscale refreshments like non-alcoholic wine for dogs and calming blends of lavender, rose petals, lime flower and orange flowers. The menu even includes options that are suitable for vegetarians and dogs that may have other sensitivities—the Mutt Roast, for example, takes the form of a meat-free, gluten-free tomato pasta that's prepared in the oven.
Increasingly, pet parents are turning to human-grade meals and treats for their pets, which helps to instantly create a sense of trust and familiarity in a product's quality and health benefits.
What's Driving This Trend
- Human-grade Pet Food
- Opportunity for pet food companies to develop human-grade meals and treats for pets.
- Pet-friendly Hospitality
- Opportunity for hotels to create pet-focused hospitality experiences like dog-friendly menus and accommodations.
- Customized Pet Diets
- Opportunity for nutrition experts to develop customized diets for pets with specific dietary restrictions or preferences.
Who This Affects Most
- Pet Food
- The pet food industry can innovate by offering more human-grade pet food options.
- Hospitality
- The hospitality industry can innovate by creating more pet-friendly accommodations and services.
- Pet Nutrition
- The pet nutrition industry can innovate by offering customized diets for pets with specific dietary requirements or preferences.
