Rocombe, an unusual British organic ice-cream company, has introduced a line of luxe-high end ice-creams. Yeah, well. What can be so different about ice-creams right?
For one, great packaging, and two, great marketing. By positioning itself as upscale ice-creams and sorbets that are "curiously scarce," Rocombe has started a fairly recent trend in food customization.
Rocombe ice-creams are designed to suit certain personalities. Sexy, seductive and sassy? go for the Black currant. Fun and sporty? you are better off with the Mango Sorbet.
Also check out the bold packaging. Very adult-y, very classy. Children, are definitely not a demographic Rocombe is looking to attract with this product line.