Products that boost the immune system have become of major interest to more consumers than ever this year, so brands are taking note with new options like the Perkier +Immunity range. The new products from the UK-based brand includes plant-based snack bars and porridge pots that are both formulated with essential vitamins in the mix to help support a person's ability to fight off illness. The snack bars come in Nutty Toffee with Dark Chocolate and Salted Caramel with Dark Chocolate flavors, while the porridge comes in Golden Syrup, Original and Cranberry & Chia flavors.
Co-Founder Ann Perkins explained the new Perkier +Immunity products further saying, "Perkier’s new +Immune range debuts the only food or drink products in the UK that provide 100% NRV of Vitamin D, C and B12. Not only are the Bars and Porridge Pots in the range delicious, but they have been designed in direct response to government health guidelines to support consumers’ immune systems in the current climate, providing a powerful alternative to supplements. Perkier has partnered with Sainsbury’s and Morrisons to launch these products. Together, we will meet the burgeoning consumer demand for food and drink, which supports the health and wellbeing of consumers.”
Key Themes Behind This Trend
- Immunity-boosting Food Products
- Brands are developing food products with essential vitamins to boost the immune system and support consumers' health and wellbeing.
- Plant-based Snack Bars and Porridge Products
- Brands are formulating their products with essential vitamins and designing them in direct response to government health guidelines to support consumers' immune systems.
- Partnerships with Grocery Stores
- Brands are partnering with grocery stores to meet the increasing consumer demand for food and drink that supports their health and wellbeing during the pandemic.
Where This Applies
- Food and Beverage
- The food and beverage industry has an opportunity to develop new products that address the growing demand for immunity-boosting food.
- Health and Wellness
- The health and wellness industry can offer new opportunities to create products that support consumers' immune systems, such as supplements and functional foods.
- Retail
- The retail industry can partner with brands to meet the consumer demand for food and drink that supports their health and wellbeing, and offer a competitive advantage in the market.
