Perfect Bar launched the Perfect Impostor campaign to simplify the grocery store shopping experience for customers in search of its snacks and lead them directly to the fridge, where the brand's fresh protein bars are shelved. Perfect Bar created a lookalike protein bar equipped with a GPS to guide shoppers to the only place to find its refrigerated protein bar with fresh ingredients and no artificial preservatives.
“Over 80% of American shoppers aren’t easily able to locate Perfect Bar in the grocery stores as many still find themselves searching for protein bars in the snack aisle," says Leigh Keith, Co-Founder and Chief of Brand & Mission at Perfect Snacks.
With the Perfect Impostor campaign, the brand reminds consumers not to fall for cleverly marketed dupes in the non-refrigerated snack aisle.
What Makes This Trend Stand Out
- Gps-guided Products
- Perfect Bar's use of GPS-equipped protein bars shows a unique method to direct shoppers within stores.
- Fresh Ingredients Emphasis
- The campaign highlights the importance of fresh ingredients, setting a higher standard for the protein bar market.
- Anti-impostor Marketing
- Perfect Bar's strategy combats misleading packaging by educating consumers on identifying authentic products.
Sectors Adopting This
- Grocery
- Enhanced in-store navigation technology could revolutionize how customers locate specific products.
- Protein Bars
- Focusing on fresh, non-artificial ingredients can disrupt the traditional protein bar sector to meet health-conscious demands.
- Marketing
- The technique of using actual product replicas for awareness can innovate advertising campaigns across various sectors.
