The Pentax K-x DSLR comes in a plethora of bright colors including purple, blue, green, orange, red, black, navy and white.
While that may not be enough to sway most photographers, the Pentax K-x DSLR isn't simply pretty looks. This pretty-looking baby comes with high-tech features including HD video, face detection, image stabilization, shake reduction, powerful automatic modes and live view on its 2.7-inch LCD.
Implications - Consumers are eager to express themselves through their technology. Patterns and bold colors are particularly attractive to these consumers. Companies should consider releasing products in an array of colors or allow consumers to customize their purchases online with unique and original aesthetic choices.