People have been trying to translate sounds into movement for quite some time, but Swiss art group Cod.Act's latest interactive installation entitled Pendulum Choir is taking this age old compulsion of human curiosity to new breathtaking visual heights.
Led by André and Michel Décosterd, Pendulum Choir functions by propping up a chorus of 9 A Capella singers on tilting hydraulic jacks. The choir sways the singing members in unison movements based on the sounds and story they produce as a whole. Ranging from repetitive sounds, abstract noises and lyrically inspired narrative sounds, the Pendulum Choir creates a musical performance using the actual bodies of these singers.
Meant to be a "robotic allegory where the technological complexity and the lyricism of the moving bodies combine into a work with Promethean accents," Cod.Act's installation promises to bring the live sensory musical experience we've been searching for.
Why This Trend Is Growing
- Interactive Art Installations
- Art installations that incorporate interactive and responsive elements offer opportunities for disruption in the entertainment and advertising industries.
- Music-driven Performances
- Musical performances that use technology to translate sounds into movement can provide new and immersive experiences for audiences in the entertainment and hospitality industries.
- Robotic Allegories
- Art installations that combine advanced technology and creative storytelling can offer unique branding opportunities for companies in the advertising and technology industries.
Industries Being Reshaped
- Entertainment
- Interactive art installations and music-driven performances can attract and engage audiences, creating opportunities for revenue growth in the entertainment industry.
- Advertising
- Robotic allegories and interactive art installations can offer new and creative branding opportunities for companies in the advertising industry.
- Hospitality
- Music-driven performances and interactive art installations can provide unique and memorable experiences for guests, offering opportunities for differentiation in the hospitality industry.
