Since traditional stationery such as pens, erasers and even paper are being pushed out of the limelight by more expensive albeit eco-friendly devices like smartphones and tablets, more creative designs are necessary to reel people back in; take the Pencil Broom, for instance. As kitschy as it may be, the design is cute and creative enough to have both girls and guys ooo-ing and ahh-ing over it.
Designed by Artori Design, the Pencil Broom is exactly what it sounds like. In place of an eraser, the Pencil Broom boasts, well, a broom. Perfect for sweeping up mistakes, or more accurately, the remnants of a mistake, the broom is actually an eraser. The long, flat surface even allows it to be propped up conveniently. It is sold by Animi Causa.
Why This Trend Is Growing
- Hybrid Stationery
- As traditional stationery is being replaced by digital devices, hybrid stationery designs like the Pencil Broom present a disruptive opportunity to re-engage consumers.
- Creative Writing
- Innovative and quirky designs like the Pencil Broom can inspire and motivate creative writing, presenting a potential for disrupted stationery and education industries.
- Nostalgia Products
- Kitschy designs like the Pencil Broom tap into consumers' nostalgia and present disruptive opportunities in the stationary and gift industries.
Industries Being Reshaped
- Stationery
- Hybrid designs like the Pencil Broom can disrupt the traditional stationery market and engage consumers looking for creative and functional products.
- Education
- Kitschy and innovative stationery designs like the Pencil Broom can disrupt the education industry by re-engaging students and making writing more fun and creative.
- Gifts
- Nostalgic and fun designs like the Pencil Broom can disrupt the gift industry by offering unique and quirky options for consumers looking for creative and playful gifts.
