People often use social media as a way to brag or show off their fabulous lifestyle -- a behavior Peep Me app wants to capitalize on. The social network app allows users to share new purchases and how much it cost them. From photos of fancy food to new jeans, you can openly brag about your swag. Peep Me also keeps a running tally of how much money you've spent total.
With ringing endorsements from Scott Disick and Kim Kardashian, peep.me lets wealthy people brag openly and offers others the opportunity to peep into your spending. It's unsure what the relationship is exactly between the Kardashians and the app, but Scott in particular has advertised it through his Instagram account letthelordbewithyou.
What's Driving This Trend
- Social Media Bragging
- Opportunities for disruptive innovation exist in creating social media platforms or features that allow users to openly brag about their possessions and lifestyle.
- Transparent Spending
- Disruptive innovation can be found in developing apps or tools that give users the ability to track and share their spending habits in a transparent manner.
- Influencer Endorsements
- Exploring disruptive innovation opportunities in leveraging influencer endorsements to promote social apps and platform functionalities related to wealth and lifestyle.
Who This Affects Most
- Social Media
- The social media industry can benefit from disruptive innovation by creating platforms or features that cater to users wanting to publicly showcase their wealth and lifestyle.
- Personal Finance
- Disruptive innovation opportunities can be found within the personal finance industry to develop tools or apps that help individuals track and manage their spending in a transparent manner.
- Influencer Marketing
- The influencer marketing industry can explore disruptive innovation by collaborating with wealth-promoting social apps to leverage influencer endorsements and drive user engagement.
