Interactive Seating Sculptures

Vancouver's Urban Reef Pedestrian Space Encourages Active Lifestyle

In an effort to transform roads into an exciting pedestrian space, the city of Vancouver's VIVA Vancouver program unveiled an installation called 'Urban Reef.' The city closed down certain streets to set up the interactive installation so people could walk more, or engage in other forms of active transportation.

The public plaza consists of an artistically designed seating arrangement that is composed of several pieces that fit together to create an appealing, underwater-inspired shape. The team behind the Urban Reef design won a competition to have their pedestrian space used, coming out on top of 77 other entries. The sculpture invites people to sit, relax and play according to the VIVA Vancouver website. The 800 block of Robson Street will be closed to showcase the piece from July 1st to September 1st.

Pedestrian-friendly Urban Spaces
Opportunity for businesses to create innovative installations that encourage an active lifestyle and transform pedestrian spaces.
Interactive Seating Designs
Potential for companies to develop unique seating arrangements that engage and encourage people to relax and play in public spaces.
Artistic Urban Installations
Demand for artistic designs that enhance the visual appeal of public spaces and create immersive experiences for the community.

Where This Applies

Urban Planning and Design
Disruptive innovation opportunities to reimagine urban spaces and create interactive installations that promote active living.
Furniture and Seating
Innovative seating designs can be developed to meet the demand for interactive and visually appealing furniture in public spaces.
Art and Sculpture
Opportunity for artists and sculptors to create installations that combine artistry with functionality to enhance the aesthetics of urban environments.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 71%
Freshness 8%

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