Pebble-Shaped Jugs

This Container is a Minimal Interpretation of a Traditional Sicilian Design

Multidisciplinary design practice Make That Studio created this pebble-shaped water container that draws both on ancient tradition and natural geology.

Based out of Italian city of Cittadella, the studio wanted to pay tribute to an ancient Sicilian jug that was traditionally used to store oil or water by giving it a contemporary and minimal redesign. The designers also looked towards the Simeto River that runs through Sicily and decided to recreate the water-smoothed natural pebbles that were found in the river bed.

The end result is the limited edition and pebble-shaped 'Pètra' jug that comes available in either a glossy white or matte stone finish. Drawing from both cultural and natural influences, this contemporary container offers an elegant method of storing and serving water in your home.

Contemporary Minimal Design
Creating modern interpretations of traditional designs can offer new and elegant solutions in various industries.
Natural-inspired Products
Drawing inspiration from nature can lead to innovative and aesthetically pleasing products that capture consumers' attention.
Limited Edition Collectibles
Creating limited edition versions of products can create a sense of exclusivity and appeal to collectors in various markets.

Who This Affects Most

Home Decor
The pebble-shaped jug demonstrates an innovative approach to water storage and serving in a contemporary home decor setting.
Kitchenware
The minimal redesign of the traditional jug presents an opportunity for disruptive innovation in the kitchenware industry, providing a unique and stylish way to store and serve water.
Art and Design Collectibles
The limited edition 'Pètra' jug can cater to the demand for exclusive and collectible pieces in the art and design market, offering a blend of functionality and aesthetics.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 37%
Freshness 8%

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