In the latest Barack Obama presidential ad campaign, Obama pokes fun at Mitt Romney’s attack at PBS’ Sesame Street as a key ingredient in the down falling economy. Romney has, on multiple occasions, mentioned Big Bird as a high contributor to large government funding and plans to cancel the Public Broadcasting Service in attempts to fix the economy. However, Romney clearly avoids any correlation of the downfall of Wall Street and the American economy. Living in the biggest depression since the 1930s has given Romney the idea that Big Bird is a menacing character on society and all broadcasting should be stopped.
This playful campaign gently pokes fun at Romney and is produced in a good light. This is a great Obama campaign chosen to analyze Romney’s campaign.
What Makes This Trend Stand Out
- Political Parody Campaigns
- There is an opportunity for disruptively innovative campaigns that use humor and satire to poke fun at political opponents.
- Social Media Political Advertising
- Creating social media platforms that allow political parties to advertise more effectively is an opportunity for disruptive innovation.
- Personalized Political Marketing
- An opportunity exists to bring more personalized political campaigns to the electorate.
Sectors Adopting This
- Political Marketing
- The political marketing industry has an opportunity to disrupt traditional campaigning methods using humor and social media.
- Social Media Platforms
- Social media platforms have an opportunity to create new advertising models targeted at political parties.
- Advertising Technology
- The advertising technology industry has the opportunity to create new and innovative ways of personalizing political campaigns.
