Everyone's favorite sandwich combo can now be enjoyed in the form of a tasty dessert thanks to the launch of Nestlé Toll House's new PB&J Cookie Dough.
Just as the name suggests, the new PB&J Cookie Dough takes everything you love about a peanut butter and jelly sandwich and transforms it into a soft and chewy cookie. More specifically, the PB&J Cookie Dough is made up of a peanut butter cookie dough base, studded with sweet strawberry-flavored pieces. There are 20 cookies in each pack and the dough has been pre-cut to make baking a breeze.
Perhaps the best news of all is that you won't have to wait long to get your hands on some PB&J Cookie Dough. According to a PR rep, the new product will be rolling out nationwide beginning in August 2021.
Image Credit: Nestlé Toll House
What's Driving This Trend
- Sandwich-inspired Desserts
- Expanding the flavor profile of classic desserts, like cookies, to include non-traditional ingredients or flavor profiles based on popular food combinations or dishes.
- Convenience Baking
- Pre-cut cookie dough and other pre-made baking mixes that appeal to time-pressed consumers.
- Flavor Innovation
- Innovative flavor combinations for traditional baked goods and other food items to appeal to modern consumers.
Who This Affects Most
- Food Manufacturing
- The food manufacturing industry can experiment with alternative flavor profiles in existing product lines and offer convenient pre-made baking mixes for busy customers.
- Retail
- Retailers can make innovative and non-traditional baking ingredients and pre-made mixes more accessible to the general public.
- Online Grocery Delivery
- Online grocery delivery services can offer personalized taste preferences for cookies and other baked goods, as well as offer alternative and creative flavor options to customers.
