Jessica Stam Stars in the Paule Ka Spring 2012 Ad Campaign

Canadian supermodel Jessica Stam stars in a 1960s-inspired ad campaign for the Paule Ka Spring 2012 collection. The sun-soaked images are the product of famed photographer Venetia Scott. The ads perfectly capture the sun-faded bliss of a luxurious beach vacation, as the shoot took place on location in Mexico at the Boca Chica Hotel in Acapulco.

Bright and flirty hues perfect for spring are accentuated by the washed out, film quality of the images, which stay true to its 1960s spirit. Subtle, yet surprising patterns in the Paule Ka Spring 2012 line are shown in a variety of subdued colors, which sparkle in the tropical location, and are highlighted by fun accessories like bright red sunglasses, matching flats and clutches and neutral-colored woven bags.