Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,057 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,423 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,423 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,057 cutting edge ideas.

80s Sunglasses Revivals

Paul Smith Releases Limited-Edition Line for Oakley

— May 18, 2009 — Fashion
In the 80s, Frogskin sunglasses ruled as the accessory to own. Paul Smith and Oakley are reviving that love with Smith's limited-edition collection for Oakley.

The 500-pair line will be released through Paul Smith's store, and features four different color choices. Lovers of the 80s frogskin glasses will be happy to see their return, and modern sunglasses lovers will be happy to see the Oakley/Smith pairing.

Implications - With the recession prompting consumers to shop and budget carefully, affordable vintage fashions are resurging. Now consumers crave retro fashions to add antiquity and uniqueness to their ensembles. Companies can incorporate vintage styles into their products to appeal to this fashion-conscious demographic.
Trend Themes
1. Vintage Sunglasses - There is a growing trend towards reviving vintage styles in sunglasses, offering an opportunity for companies to tap into nostalgia and offer affordable options
2. Limited Edition Collaborations - Collaborations between popular brands are growing in popularity, offering a chance for companies to create unique limited edition products and generate buzz
3. Retrospective Fashion - Consumers are looking to incorporate more retro styles into their fashion choices, signaling an opportunity for businesses to cater to this growing demand
Industry Implications
1. Eyewear - The eyewear industry can take advantage of the vintage trend by offering affordable retro styles and creating limited edition collaborations with popular fashion brands
2. Fashion - The fashion industry can incorporate more vintage and retro styles into their collections to appeal to a growing trend towards retrospective fashion
3. Retail - Retail businesses can offer affordable limited edition collaborations with popular brands and capitalize on the trend towards vintage and retrospective fashion
2.5
Score
Popularity
Activity
Freshness