The popularity of the hit medical drama, Grey's Anatomy, has brought about the acting comeback of Patrick Dempsey, aka McDreamy. He is supposedly working with Avon to produce a new fragrance line. Avon? Yep, his wife is Avon's global creative color director. Who knew? Add another $5 million to the Dempsey family savings account.
Implications - Celebrity endorsement is one of the many ways in which brands have captured attention and created loyalty among their customers over the years. Extreme fans are devoted in every way to the celebrity they admire, and are therefore likely to purchase anything the celebrity endorses. Thus, endorsement continues to be a major element of successful branding for today's companies.
Patrick Dempsey Fragrance
More Stats +/-
Luxe Hiking Boot-Inspired Footwear
Home-Style Movie Events
Wearable Athletic Adventure Knives
Advancing Sales Practices
Plant-Integrated Hanging Lights
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
- By: Alex CovertApr 2, 2008 Updated: Mar 24 2011