Illustrators return to the texture-less, colorful and minimalist styling of flat designs and Chloe Bennett embraces the technique's rebirth through her quirky pastel graphics. Valuing simplicity, the Australian illustrator is able to study the world through her work. Her digital drawings consists of bold choices of singular background color and a centered design, which is often inspired by a pun or an absurd combination of everyday objects— from a tongue and toilet paper roll collab to six skulls in an egg carton.
The overall accessibility of her pastel graphics, contained in the uncluttered image, allows for YeahYeahChloe to propel her valid artistic observations. This makes for a useful and creative technique for product advertisement, promotion or engaging web design.
What's Driving This Trend
- Flat Design Revival
- The minimalist styling of flat designs is making a comeback, paving the way for graphic designers to create unique illustrations with bold colors and centered designs.
- Quirky Product Advertising
- The use of absurd combinations of everyday objects in illustrations can be leveraged by businesses to advertise their products in a fun and creative way.
- Accessible Web Design
- Simplicity and uncluttered images in graphic design can lead to effective web design that engages users and communicates important information clearly.
Who This Affects Most
- Advertising
- Graphic designers can create eye-catching illustrations that showcase a product or service in a quirky yet effective manner using flat designs and absurd combinations of everyday objects.
- Web Design
- The minimalist and accessible design techniques utilized in flat design can be leveraged by web designers to create engaging and effective websites that communicate important information clearly.
- Art and Design
- The revival of flat design and quirky illustrations presents an opportunity for artists and designers to utilize these techniques to create unique and visually appealing works that comment on society and showcase their individual style.
