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$25 Million Mega-Parties

Dubai Soiree Will Be Viewable from Space

— September 12, 2008 — Marketing
The grand opening of the Atlantis The Palm in Dubai is set for later this month. Billionaire tycoon Sol Kerzner is planning a $25 million party that will supposedly be viewable from space.

The London Telegraph is already calling it the world’s most extravagant party. The pyrotechnics who were responsible for the Olympics fireworks show will be working their magic on this opulent grand opening, and it's rumored that this show will be 10 times larger than the one we saw in Beijing.
Trend Themes
1. $25 Million Mega-parties - Disruptive innovation opportunities could include creating unique and extravagant event experiences to attract high-end clientele.
2. Viewable From Space - Opportunities for disruptive innovation may arise in developing technologies or techniques to create visually stunning and larger-than-life events that can be viewed from space.
3. Extravagant Grand Openings - Disruptive innovation possibilities could involve reimagining the concept of grand openings to create unforgettable and record-breaking events.
Industry Implications
1. Event Planning - The event planning industry can explore disruptive innovation by incorporating cutting-edge technologies, creative concepts, and record-breaking spectacles into their offerings.
2. Hospitality - Opportunities for disruptive innovation within the hospitality industry can include partnering with event planners to create luxurious and extravagant experiences for high-profile clients.
3. Fireworks and Pyrotechnics - The fireworks and pyrotechnics industry can seek disruptive innovation by developing larger, more visually stunning displays that can be viewed from great distances.
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