The French creative agency Partisan du Sens did not avoid the use of color and vibrant imagery in its recent design project.
The agency was tasked with creating branding and imagery for the company 'K&Y Drinks.' The products it packaged were a range of hot drinks that include tea and cocoa. Each individual tea in this range features dynamic flavors like banana and melon, coconut cacao, caramel cocoa and a creamy "red fruit" flavor. Each individual box of tea or cacao features unique branding, with everything from neon lights in a jungle to a circus being represented.
In designing these products, the brand Partisan du Sens chose to take a dynamic route that works to make the beverages stand out in the market.
Neon-Branded Tea Packaging
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