The French creative agency Partisan du Sens did not avoid the use of color and vibrant imagery in its recent design project.
The agency was tasked with creating branding and imagery for the company 'K&Y Drinks.' The products it packaged were a range of hot drinks that include tea and cocoa. Each individual tea in this range features dynamic flavors like banana and melon, coconut cacao, caramel cocoa and a creamy "red fruit" flavor. Each individual box of tea or cacao features unique branding, with everything from neon lights in a jungle to a circus being represented.
In designing these products, the brand Partisan du Sens chose to take a dynamic route that works to make the beverages stand out in the market.
Why This Trend Is Growing
- Vibrant Tea Packaging
- There is an opportunity for tea and cocoa brands to differentiate themselves in the market through the use of neon and vibrant packaging designs.
- Dynamic Flavor Profiles
- Tea and cocoa brands could experiment with more unusual and exciting flavor combinations to make their products stand out in the market.
- Creative Box Design
- Packaging design agencies could offer creative and unique box designs that showcase a brand's identity and set it apart from competitors.
Industries Being Reshaped
- Tea and Cocoa
- Tea and cocoa companies can use neon and vibrant packaging designs to better differentiate their products on the shelves and attract customers.
- Design
- Packaging design agencies have an opportunity to differentiate themselves by offering creative packaging solutions like dynamic designs, unusual packaging materials, and unique box designs.
- Food and Beverage
- Other food and beverage companies can look to the vibrant tea packaging trend for inspiration on how to inject more energy and excitement into their packaging and stand out on the crowded shelves.
