The ParkingAuction app was created out of the very real frustration of trying to find a vacant spot in two of North America’s busiest cities: New York City and San Francisco. The app allows people in a parking spot to post a notification just before leaving and allows parking spot seekers to bid in real-time.
The ParkingAuction app is resting its hopes of success on the fact that drivers are going to be willing to pay for the info on where they can park. It will certainly be interesting to see the how the ParkingAuction app catches on.
Implications - Consumers are looking towards emerging technology as a means of connecting with the world in new and unique ways. Parking can nuisance and the ParkingAuction app capitalizes on that market. Companies should consider how they can stimulate real world interaction by using new technological solutions.