A recent documentary, Paris Hilton Inc., shows how the young heiress was able to transform herself as one of the most idolized, hated, photographed and talked about icons of our time.
"A fascinating journey through the billion-dollar business of star-making with Paris herself and the people who pursue her," CBC summarized.
It goes through how she branded herself and her products, how she got the exposure she did, how she put herself out there and the consequences of it. It talks about the influence of traditional media, bloggers and citizen paparazzi. Here is the 4 part series, ending with the marketing tactics employed after her release from jail this year.